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When Words Are All You Have: 3 PPC Ad Copy Philosophies
When we communicate in the real world, it is estimated that only 7 percent of information is transmitted through words. The other 93 percent? Body language and other non-verbal cues. What does this...
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What’s the Point? A Guide to Ad Conversions
Marketing ain’t what it used to be. Brands are no longer expected to simply sell their product or services. It’s all about long-term brand strategy now, and building a successful brand requires hitting...
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Honesty: The Best Advertising Policy
At Advertise.com, we naturally believe in the power of online advertising. But we also believe in honesty. Unfortunately, in this industry the two are not always synonymous. In its 2013 report...
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3 Ways to Write Clickable Ad Headlines
Pay per click advertising campaigns have so many moving parts that it’s easy to take for granted what might be the most important factor: ad copy that is relevant and compelling. However, not all ad...
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